Wear Your Character on Your Sleeve!

A playful, story-rich character journey that helps children discover values, build confidence, and express who they’re becoming.

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What Is AniMottos?

AniMottos is a character-development experience designed for children and families who value curiosity, creativity, responsibility, courage, honesty, integrity, and more. Each animal mentor represents a core value and invites children to explore that value through stories, journaling, art, conversation, and real-life practice. Some families begin with the quiz. Others start with the workbook, the stories, or a favorite animal.

Explore AniMottos

Discover Your Animal

Answer thoughtful, kid-friendly questions to uncover an animal guide and personal motto.

Grow with the Workbook

Weekly stories, reflections, and creative activities that turn values into everyday habits.

Meet the Animal Mentors

Each animal represents a value — from Curiosity to Courage — with stories and traits kids can connect to.

Express Your Character

Journaling, art, discussion, and (coming soon) personalized keepsakes that celebrate who your child is becoming.